Common questions

Adcoacher is me, Niklas Jedbring, a marketing consultant based in Stockholm. I help companies take charge of their own digital marketing: we set up the advertising together and I teach you to run it in-house, so you're not paying expensive consultants every month. I work mainly with Google Ads, Meta, LinkedIn and programmatic advertising.

An agency usually runs your campaigns for a monthly fee, so you pay twice: once for the media and again for someone to press the button. I give you full control and visibility instead. The accounts are set up in your name, you learn to manage the campaigns yourself, and you can adjust your marketing as fast as your business needs.

All the major ones: Google Ads (search, YouTube, Gmail, display banners and Maps), Meta Ads (Facebook, Instagram, Messenger, WhatsApp and Threads), LinkedIn Ads, Microsoft Ads and programmatic display. I also help with digital out-of-home, streaming and email marketing.

It depends on what you need, but you can usually book a first call within a week. From there we build the campaigns step by step while I show you how everything works, so by the end you have campaigns that work and the know-how to run them.

Each service is a one-off fee for setup and coaching, with no monthly retainer. Google Ads is €710, for example, Meta Ads €850 and LinkedIn Ads €890. Combine channels and you get a package discount: 10% for two, 15% for three and 25% for four or more. Ad spend isn't included: you pay that directly to Google, Meta or LinkedIn and set the budget yourself. The pricing calculator shows the total for your combination.

No. Almost everything happens over video with screen sharing, working directly in your own accounts, so it hardly matters where in Europe you are. My office is at Gamla Brogatan 32 in central Stockholm (CET), and if you're nearby you're welcome to drop by for the first meeting.

I invoice in euros, and the prices on this site are the one-off fees you'll be invoiced for. Your ad spend isn't part of my invoice: Google, Meta or LinkedIn charge it directly to the payment method in your own ad account.

Yes. Meetings, documentation and ad copy can all be in English, which is how I work with companies outside Sweden. I studied English at Södertörn University as part of my bachelor's degree, and I'm a native Swedish speaker too.

We set up and improve your advertising across Google's platforms: search results, YouTube, Gmail and Google Maps. I show you how to reach the right audience at the right moment, with a focus on direct sales as well as brand building, and how to keep improving the account once I've handed it over.

Advertising on Facebook, Instagram, Messenger, WhatsApp and Threads. We build campaigns that combine paid and organic activity, reach the right audience and make the most of your budget, and I teach you to run and adjust them yourself.

LinkedIn is the strongest channel for B2B marketing and recruitment, because you can target by role, industry and company size. I help you use formats such as Sponsored Content, Message Ads, Conversation Ads and Lead Gen Forms to reach professional decision-makers and start the right business conversations.

Programmatic display is an automated way of buying and placing digital ads across thousands of websites and apps. I help you create and optimise banner ads, HTML5 creatives and dynamic product ads that appear on relevant sites at the right time.

Digital out-of-home lets you reach your audience on digital screens in city centres, stations, shops and other public places. Many screens can now be bought programmatically, and on smaller budgets than most people expect. I help you plan the media buy and create content that stands out and builds awareness.

Streaming ads run on streaming TV, apps, podcasts and music services. They're an effective way to reach your audience where they already spend their time, with the focus on quality over quantity.

Yes. I produce ads for every channel I work with, either by adapting material you already have or by creating it from scratch, bringing in a network of specialists when a job calls for it. Everything is made to each platform's specifications, from idea to finished ad.

The process has five steps:

1. An initial analysis of your business and goals
2. Strategic planning with clear KPIs
3. Technical setup, where I teach you the systems as we go
4. Testing and optimisation
5. Launch preparation with documentation

Throughout, you see everything I do and learn how to manage the campaigns yourself afterwards.

Basic computer skills are enough to get started. I adapt the coaching to your level and take you through the platforms step by step, from the basics to the more advanced settings. Every technical step is documented, so you always have something to refer back to.

I check quality at several levels:

1. A technical review of every campaign setting
2. A/B testing of creatives
3. Data-driven performance optimisation
4. A review of audience targeting
5. Verification of tracking code and conversion goals

Every campaign goes through a final checklist before launch.

The Google Ads setup includes:

1. A complete campaign structure with keyword research
2. Google Tag Manager and conversion tracking
3. Remarketing audiences
4. Google Analytics 4 integration
5. Quality Score improvements
6. Enhanced Conversions
7. Training in Google Ads and Google Ads Editor

You get full visibility into every setting and every optimisation.

The Meta Ads work includes:

1. Meta Pixel and the Conversions API
2. Custom Audiences and Lookalike Audiences
3. A campaign structure suited to each goal
4. Dynamic ads
5. A product catalogue and feed
6. Training in Meta Business Manager

I make sure you know how to optimise and scale the campaigns yourself.

The LinkedIn Ads setup includes:

1. The Insight Tag and conversion tracking
2. Audiences based on company size, industry and job title
3. Lead Gen Forms
4. Matched Audiences
5. A connection to your CRM
6. Training in LinkedIn Campaign Manager

The focus is on B2B audiences and qualified leads.

The programmatic setup includes:

1. Setting up the DSP (demand-side platform)
2. Data segments and audiences
3. Brand safety and viewability measurement
4. Creatives in the formats each placement needs
5. Tracking and reporting

I make sure you understand how to optimise your programmatic campaigns.

Ad production covers:

1. Creative material adapted to each platform
2. HTML5 banners with tracking
3. Video ads in different formats
4. Dynamic product ads
5. Landing page improvements
6. A/B testing of creative material

All material follows the platforms' specifications and best practice.

Reporting includes:

1. Google Analytics 4 with custom events
2. A data layer for detailed tracking
3. Custom dashboards
4. Automated reports with the KPIs that matter
5. Attribution that gives a fair picture of return on spend
6. Training in how to read the data and act on it

You can see exactly how your campaigns are performing.

The onboarding is designed so you can manage on your own:

1. Detailed documentation of every technical setup
2. Step-by-step training in each platform
3. Practical exercises so the knowledge sticks
4. Clear routines for optimising campaigns
5. Support throughout the process
6. A handover of finished, optimised campaigns

The goal is for you to feel confident running the campaigns yourselves.

Yes. Google, Meta and LinkedIn all let you target several countries from one account, and I set up the structure so each country and language can be tracked and adjusted separately. I write ad copy in English and Swedish; for other languages, a native speaker on your side should check the final text.