Paying twice for your marketing?

I'm Niklas Jedbring, a marketing consultant based in Stockholm. For years I worked in agencies and for them, on campaigns for household names and for companies you've probably never heard of. I learned what makes marketing take off, and just as much about why so much of it quietly doesn't.

Along the way, one thing kept bothering me. Small and mid-sized companies were paying an agency every month to run the one thing they can least afford to hand over: how they talk to their market, how new customers find them, what their brand stands for. The longer that goes on, the harder it is to take back.

So I built something different. Today's tools are good enough that you can do excellent work yourselves, as long as someone sets you up properly and gives you a second pair of eyes on the early decisions. That's my job. The results hold their own against any expensive agency, often beat it, and cost a fraction as much. And you keep the accounts, the know-how and the control.